Allegra Entertainment & Events

Kier LaCrosse has a unique insight into planning events. He has performed and managed bands since he was a teenager and has produced events all of his adult life. While a student at California State University, Chico, Kier wrote and recorded the number one requested song Chimes, featured on Chico Album II. Chimes soared high to hit #3 in the Northern California market in 1989. The immense fan base and media attention to Kier's song and band also caught the attention of Anheuser-Busch who soon after sponsored his band, Monkey Business, which was voted the #1 college party band in the nation in 1991.

All this attention eventually helped lead Kier to an audition with Grammy Award winners, Red Hot Chili Peppers in 1991. They liked his licks, but his looks were just too clean cut for the band's image. Kier was seen for many of his post-collegiate years performing for tens of thousands regularly with and opposite bands such as The Beach Boys, America, Chicago, Tom Jones, and The Doobie Brothers. It didn't take long for Kier to see the potential to broaden his horizons by producing concerts and festivals himself. It also didn't take long for him to receive offers from entertainment firms.

As vice president of a predominant San Francisco Bay Area Entertainment company, from 1994 to 2001, Kier developed and implemented a successful corporate event market strategy that led the company to becoming one of the top firms in The San Francisco Bay Area. In 2001 Kier launched his own company, Allegra Entertainment & Events, specializing in private/corporate events, festivals, and fundraisers. As expected, Allegra Entertainment & Events offers The Bay Area's finest event planning, entertainment, and production related services. Kier's background as a performer and extensive experience as a producer and planner make him the right choice to ensure your team's success at any event level!